Each company develops a brand for itself, be it a brand for a product, or a service. Proctor and Gamble were the first company to begin brand management and this segment of marketing has become one of the most important management subjects for any business. It takes a long time to

Brand image refers to a unique business identity carried by an organization. It refers to an image perceived by the potential customers as unique solution to their problems. This means that you have to portray the identity of your organization which best represents the values and core spirit of the company.