Brand Management

Why Reputation Management Is So Important Today

Each company develops a brand for itself, be it a brand for a product, or a service. Proctor and Gamble were the first company to begin brand management and this segment of marketing has become one of the most important management subjects for any business. It takes a long time to

Read More
Brand Management

Different Ways of Online Brand Management

Brand image refers to a unique business identity carried by an organization. It refers to an image perceived by the potential customers as unique solution to their problems. This means that you have to portray the identity of your organization which best represents the values and core spirit of the company.

Read More
Marketing

Keys to Be Successful in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing. The

Read More